One of the is going to the book store; the other downloads it onto their Kindle.
I'm a fan of my iPad. I love the portability and the ability to carry as many books as I want with me anywhere.
Yet, I'm also very interested in the industry and what appears to be the inevitable demise of the paper book. I love curling up with a book and fear that my kids won't ever have that pleasure.
The Chicago Tribute ran an opinion piece about the sexiness of the Kindle and the marketing. Take a peek: Time for book publishers to fight dirty.
Another issue the commercial raises is one so obvious that I am shocked I haven't heard it before: Why hasn't America's publishing industry launched an ad campaign as seductive and aggressive as the Kindle's? Not to market front-list titles or authors, but to market the paper book form itself? In other words, sell consumers on the exclusive pleasures and qualities traditional books offer that e-books cannot. That's exactly what Kindle's TV commercials have been doing, saying here's what we can do that regular books can't.Before you run off to read the full article, take a second to leave a comment. What do you think about the new Kindle ads?