16 August 2011

The Kindle: Is it as sexy as the ad seems?

Have you seen the new ad for a Kindle? The one where two friends are talking about getting a new book from a favorite author, just released?

One of the is going to the book store; the other downloads it onto their Kindle.

I'm a fan of my iPad. I love the portability and the ability to carry as many books as I want with me anywhere.

Yet, I'm also very interested in the industry and what appears to be the inevitable demise of the paper book. I love curling up with a book and fear that my kids won't ever have that pleasure.

The Chicago Tribute ran an opinion piece about the sexiness of the Kindle and the marketing. Take a peek: Time for book publishers to fight dirty.

Another issue the commercial raises is one so obvious that I am shocked I haven't heard it before: Why hasn't America's publishing industry launched an ad campaign as seductive and aggressive as the Kindle's? Not to market front-list titles or authors, but to market the paper book form itself? In other words, sell consumers on the exclusive pleasures and qualities traditional books offer that e-books cannot. That's exactly what Kindle's TV commercials have been doing, saying here's what we can do that regular books can't.
Before you run off to read the full article, take a second to leave a comment. What do you think about the new Kindle ads?


Lisa954 said...

I have a love/hate relationship with my Kindle.

I love that it's extremely portable, and lets me carry a boatload of books at the same time.

I'm a bibliophile. I love the smell of printer's ink in a brand new book. I love the smell of old books. I love lending books out and trading them. And I LOVE to get authors to sign my books.

So, I hate the kindle because it doesn't do what I really love about books.

The Kindle ad? Meh. It's just an ad. It doesn't make me want to run out and buy one. Of course if it were Fabio downloading books, that would be a different story.

Stacie Penney said...

Lisa, I have that same love/hate relationship. I like that Barnes and Noble has the lendables program, which sort of helps on the loaning out side, but no autographs...hmmm...I wonder if Apple could fix that with an add on app.

I need some programmers!